Structured Data Seo Lantern

How Structured Data SEO Shapes Your Search Presence

When I first started working with structured data, I treated it like a set-it-and-forget-it task. Map a few schema.org properties, add them to the page, move on. That approach worked okay for a while, but it missed the point entirely. Structured data is not a checkbox. It is a signal you send to search engines about what your content actually means. And when you treat it as a core part of your structured data SEO strategy, the results go beyond just rich snippets. Over the